When designing a logo, the color you choose plays a pivotal role in shaping the way consumers perceive your brand. Red is one ...

Launching a new business is both exhilarating and daunting. You’ve got the innovative idea, the passion, and maybe even ...

Audi is launching a new brand in China, ditching its iconic 4-ring logo, in response to dwindling sales and competition from ...

The luxury brand in the Volkswagen Group empire is teaming up with SAIC to launch a new car company in China. Of all the names the marketing team could have picked, they decided to go with AUDI and ...

AUDI, the child brand, is a joint venture between Audi and domestic powerhouse SAIC, led by Fermín Soneira, formerly Audi’s ...

Five months after launching his Sun Day Red collection, Tiger Woods is making some inroads into the lucrative golf apparel ...

The Fithian Group, launched last fall by longtime NATO chief John Fithian, announced a digital theatrical distribution ...

Notably, BlackRock CEO Larry Fink has been dismissive of Bitcoin in the past, criticizing the nascent technology and its links to dark market-based criminal activity. However, this only made the news ...

Manufacturers participating in the state branding program will get to use a "Made in California" stamp on their products.

Joseph Gordon-Levitt has signed on to star in Pendulum, a new feature produced by filmmaker Darren Aronofsky and directed by ...

Is BYD bringing its cheapest EV to another overseas market? BYD will officially launch an electric car even smaller than the Dolphin in Australia, hinting it could be the low-cost Seagull EV.

Audi introduces a new electric vehicle brand in China, ditching its iconic four-ring logo to target younger buyers.