Back-to-school Gen Alpha is already having to watch its back from hallway menaces—literally. Teenagers are unlooping the zipper pulls on peers’ Nike Elite backpacks, which retail for $87 ...

Elijah said his zipper cords were stolen off of his new Nike Elite Hoops backpack by someone at school. He doesn’t know who stole them because they snuck up behind him to snatch them.

A trend spreading on social media shows thieves taking the zips off Nike Elite backpacks. TikTok users ... since he was in high-school over 30 years ago.

Seattle-based entrepreneur and inventor of the modern backpack, Murray McCory, died last month at the age of 80.

He brought lightweight packs to millions of students and transformed the way they carried their textbooks to school.

Nike knows this all too well—it didn’t become the biggest name in sneakers without crafting a whole lot of heat that never ...

The Nike Kobe 9 Elite Protro "Masterpiece ... Kobe Bryant was far from a sure thing coming out of high school. That is why the Charlotte Hornets drafted and traded Bryant to the Lakers before ...

NFL uniforms are handled by Nike, and they will be through at least the 2027 season. After that, however, there could be a new designer in tow. Bidding on the league's next apparel deal is "open ...

Back-to-school Gen Alpha is already having to watch its back from hallway menaces—literally. Teenagers are unlooping the zipper pulls on peers’ Nike Elite backpacks, which retail for $87, stealing ...