At least we can laugh this creepy grin off. As Smile 2 soon approaches theaters this weekend, Paramount is continuing the viral marketing campaign that helped the first 2022 movie become a box ...

The prospect of the ball falling on his head was too much for the poor Smile 2 viral actor because he did a quick duck-and-cover move that totally broke the character of an unflinching, always ...

The Statue of Liberty got a very ghostly makeover for Halloween, courtesy of Vertex CGI, a company that specializes in viral ...

Singer and KOZ Entertainment CEO Zico has personally addressed the allegations regarding his access to HYBE's "music industry ...

In recent years, complaints about movie trailers have become more and more common, but just a few short years ago 10 Cloverfield Lane gave us the template for perfect marketing. The movie had just one ...

Following the controversy about the viral leaked music industry report, HYBE CEO has issued an apology for the poroblemtic ocntnet involving K-pop idols of other companies. Read on.

Eagerly anticipated horror sequel Smile 2 is nearly upon us, but the film has probably already caught your attention online thanks to some neat viral marketing. With the movie following the story ...

Want to create viral, newsworthy content? Learn how emotions plus strategic timing can make your content resonate on social media.

Despite pandemic-era fears, live event attendance is booming again. Leagues are seeing visitor records, prices are up and ...

Boomer tour guides are adopting Gen Z slang for this viral trend, showing a new side to the museums and galleries we know and ...

Viral success isn’t accidental – it’s a deliberate approach to connecting with audiences on an emotional level. Try these science-backed tips in your next marketing campaign and observe how ...